Tourism Tasmania is a Tasmanian Government organisation whose role is to lead the industry in jointly delivering marketing and development programs that drive benefits for Tasmania from domestic and international tourism.
Tourism Tasmania was established as a statutory authority in 1997. It operates under the Tourism Tasmania Act 1996, and is governed by an eight-member Board appointed by the Governor on the recommendation of the Minister.
Part of the wider Department of Economic Development, Tourism and the Arts, it links government and the private sector in marketing Tasmania's unique assets.
Tourism Tasmania’s new strategic direction has been shaped by our recognition of the changed world for tourism in Tasmania and the need for us, as an organisation, to continue to change ourselves to meet the challenges of this new world.
Tourism Tasmania’s goals are to:
Tourism in Tasmania directly and indirectly contributes around $2.0 billion or 8% to Gross State Product with a direct contribution of $860 million (around 3.5%) and an indirect contribution of a further $1.2 billion (around 4.5%)*.
Tasmania's tourism industry is made up of around 2 358 seperate businesses and directly and indirectly supports around 35 000 jobs in Tasmania or about 15% of total Tasmanian employment.
Interstate, local and international travellers spent an estimated $2.21 billion on tourism and other goods and services while travelling during the 12 months to June 2012.