Marketing and development for Tasmania’s tourism industry

Our role is to deliver marketing and development programs that drive benefits for Tasmania from domestic and international tourism.

Describes events leading up to the release of the plan and summarises the achievements of its individual programs

Tasmanian Experience Blog on Discover Tasmania
Tourism Tasmania is moving into the world of online social travel networks to grow Tasmania's reach into domestic and international travel communities

Find out about Tourism Tasmania's new marketing campaign

National Tourism Accreditation Framework
Call for expressions of interest for industry representatives

Tasmania continues to grow its online tourism capabilities
Total visitation: 917,100 (+4%)
Total nights stay: 8.31 million (+14%)
Expenditure: $1.468 billion (+4%)
(excludes cruiseship visitors)
More stats..