Marketing and development for Tasmania’s tourism industry

Our role is to deliver marketing and development programs that drive benefits for Tasmania from domestic and international tourism.

One Million Visitors in a Year
Tasmania has reached the historic milestone of one million visitors in a single year.

A free presentation on the activities undertaken to support Zone Marketing in its first year of operation.

The Tasmanian Department of Economic Development is running free workshops to prepare businesses for an influenza pandemic.

Mountain Bike Tourism - Market Profile
An initial investigation into this emerging market segment.

Tasmania’s Temptations Holidays to Close
Tourism Tasmania’s wholesale business Tasmania’s Temptations Holidays will close effective 30 September 2009.

Tourism Tasmania Adopts Online Booking Technology
Tourism Tasmania's Discover Tasmania website now has online booking capability.
Total visitation: 896,800 (+7%)
Total nights stay: 7.45 million (+4%)
$1.43 billion (+7%)
More stats..