Marketing and development for Tasmania’s tourism industry

Our role is to deliver marketing and development programs that drive benefits for Tasmania from domestic and international tourism.

Tourism Tasmania has released it's Annual Report for the financial year 2008-09.

The Tasmanian Government has committed an additional $4 million to Tourism Tasmania in this financial year.

Operators are invited to enter this year's Tourism for Tomorrow Awards.

Tasmanian Tourism Awards Gala Dinner
Bookings are now open for the most colourful event on the Tasmanian tourism calendar.
A new tourism brand and integrated marketing campaign will promote Tasmania as a holiday destination.

A new strategic direction that aims to builds a vibrant and sustainable tourism industry.
Total visitation: 907,200 (+7%)
Total nights stay: 7.86 million (+10%)
$1.451 billion (+4%)
(excludes cruiseship visitors)
More stats..