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Thematic Interpretation

Interpretation is fundamental to the visitor experience in Tasmania and is seen as integral to the tourism brand.

Tasmanian industry members are encouraged to look at how they can benefit from using interpretation techniques to enhance the delivery of the visitor experience.

Before you get into strategic planning for thematic interpretation, you might want to consider why you would invest time, energy and other valuable resources into a planning process that delivers thematic communication.

The following links provide a rich context and background into the principles and components of thematic interpretation:

Thematic Interpretation Manual - is aimed at assisting the Tasmanian tourism industry to better plan the way visitor experiences are developed. It is a tool for tourism and related businesses to enhance the way they deliver Tasmanian experiences in order to make meaningful connections with visitors.

Experience Strategy - seeks to understand customers' needs and help industry create experiences to match those needs.

Tourism 21 - the strategic direction and blue-print for action to improve the performance, competitiveness and structural efficiency of the tourism industry in Tasmania.

Thematic Interpretation Workshops
Tourism Tasmania works with the Tasmanian tourism industry to develop capabilities and skills in thematic interpretation. A number of workshops are available for industry members to learn, develop and implement principles of interpretation.

For more information on training and workshops please click here

Thematic Interpretation Trainers
The TORE model of thematic interpretation is widely considered as an international model of best practice.

Thirteen Tasmanian-based certified trainers have completed the TORE Training-of-Trainers-Program requiring demonstrated competence both in the theory and practice of the TORE interpretative approach to communication, mastery of thematic reasoning and the ability to design and deliver outcome-based professional training focussed on TORE principles and are available to deliver an Introductory TORE workshop.

 

A list of trainers available to deliver Introductory TORE Workshops ia available here, please contact direct.