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Industry - Newsletter
Tourism Talk Edition 243
NEW BUSINESS DEVELOPMENT TEAM AT TOURISM TASMANIA
Tourism Tasmania’s Sales and Marketing team has undergone some important changes aimed at aligning its business more closely with the needs of industry, trade and the consumer.
Director of Marketing and Commercial Operations, Jan Ross, said in the coming weeks Tourism Tasmania delivering updates on the advertising of the two vacant management positions based in Launceston, and how its new, re-aligned programs for Tasmania’s Temptations Holidays would be providing more focused sales and marketing opportunities for you in the industry.
Ms Ross also announced changes which will see the roles of the former Area Sales Managers enhanced and broadened to encompass a greater range of partnership opportunities.
The new roles, titled Business Development Tourism Tasmania, commence immediately and will remain based in Launceston and interstate.
The changes are part of with Tourism Tasmania’s New Directions strategy, which is nearing completion (2009).
The new Business Development Team based across Australia are Tony Polley, Adrienne Treanor, Kaylene Murfet, Trish Chapman, Rebecca Scicluna, Joyce Reed and Mark Imber. Terry Ranson will continue from his base in Launceston.
The team will report to Tourism Tasmania’s Manager Major Partners, Kathryn McCann, part of the new Partnership and Event Marketing Unit.
For more information on the new Business Development Team or Tourism Tasmania’s partnership opportunities please contact:
Kathryn McCann, Manager Major Partners
Email: Kathryn.McCann@tourism.tas.gov.au
TAMAR VALLEY'S BEST ON SHOW IN MELBOURNE
Fine Tasmanian food and wine from the Tamar Valley will be the talk of Melbourne this weekend with an exclusive regional expo at Federation Square.
The Tamar Valley Fine Wine and Food Expo is being held this Sunday, 4 May 2008, at Federation Square’s Atrium from 11.00am until 4.00pm.
Organised by Northern Tasmania Development (NTD), the expo will feature 18 local industry operators, including 10 wineries, food producers, accommodation and tourism service providers.
More than 500 consumers are expected to attend the expo, as well as invited media and trade distributors, and all will have the opportunity to meet face-to-face with the makers and sample the region’s famed cool-climate wines and specialty local produce.
Now in its fourth year, the Tamar Valley Fine Wine and Food Expo has received enormous support from the local industry associations and operators through the NTD’s Cooperative Promotional Activities Program.
Entry to the expo is $15 per person and all paid attendees have the chance to win a Short Break to Launceston and the Tamar Valley, with a range of experiences and products generously donated by industry partners.
In a further coup for Northern Tasmania Development (NTD), the fine food and wine of the Tamar Valley will also be showcased at the upcoming Good Food and Wine Shows in Melbourne (30 May-1 June) and Sydney (20-22 June).
NEW ADVENTURE TOURISM BODY ON THE CARDS
Do you have an interest in the adventure tourism industry in Tasmania? Would you like to tap into this growing market?
Adventure Tasmania is a proposed new association aimed at encouraging anyone with an interest in Tasmania’s adventure tourism industry to join forces to promote Tasmania to the world.
It is envisaged that members of the Adventure Tasmania association will have a range of benefits including representation at the Tourism Industry Council of Tasmania, listing on an Adventure Tasmania website, representation in brochures and collateral, as well as significant cooperative advertising discounts.
Annual membership fees would apply as well as a participation-based scheme for additional marketing opportunities that arise.
Interested parties are encouraged to attend a meeting on Wednesday 7 May at Hollybank Reserve, commencing at 3pm, to learn about the state of the adventure tourism market from Tourism Tasmania, and workshop plans to drive this dynamic industry forward.
Members of the Backpacker Organisation of Tasmania (BOOT) are asked to attend a separate meeting prior to the Adventure Tasmania meeting. The BOOT meeting, at the same location from 1.30-2.30pm, will require a quorum to decide the future direction of the association.
WHEN? Wednesday 7 May 2008 from 3pm (until 6pm at the latest).
WHERE? Hollybank Reserve, Lilydale Road (Exit Lilydale B81, 2km north on East Tamar Highway).
For more information on Adventure Tasmania, please contact Sam Denmead on 0400 224 942.
To RSVP for the meeting, please contact Robyn Geason at Tourism Tasmania on 6230 8360 or Robyn.Geason@tourism.tas.gov.au.
TASSIE HOLIDAYS PROMOTED ON GERMAN RADIO
Tourism Tasmania has just wrapped up a three-week campaign promoting the State on Germany’s biggest public radio station SWR3.
The promotion comes after Tourism Tasmania hosted 75 German competition winners
and a radio crew for a
week-long tour of Tasmania
during November last year,
where SWR3 broadcast live to around 3.1 million German listeners each day.
For this latest in-market promotion, Tourism Tasmania joined with Qantas and Aussie Specialist tour operator, Karawane Reisen, to promote Tasmanian package holidays on prime-time radio.
From 7-28 April, SWR3 broadcast the Tasmania advertisements twice daily, during the peak morning and evening timeslots.
The campaign is a part of Tourism Tasmania’s international marketing strategy to increase the awareness of the State in Germany, particularly for nature and outdoor activity lovers.
The on-air promotion was supported by a strong online campaign, with Karawane Reisen creating a dedicated website (www.allestasmanien.de). The German homepage of Tourism Tasmania’s consumer website, also features direct links to Karawane Reisen/Qantas Tasmanian holiday specials.
See http://de.discovertasmania.com.
VOTE FOR OUR GOURMET TRAVELLER AWARD NOMINEES
Five top Tasmanian tourism operators have been nominated by an expert panel in the 2008 Australian Gourmet Traveller Travel Awards and they need your support to win!
The respected Travel Awards, in their second year, aim to recognise the pioneers and the champions of the Australian tourism industry.
Tasmania has nominees in five of the nine categories – two operators have been nominated twice:
- Islington Hotel – Best Luxury Hotel and Best Hosted Accommodation
- Maria Island Walk – Best Eco-Tourism and Best Adventure Tourism
- Henry Jones Art Hotel – Best Luxury Hotel
- The Freycinet Experience Walk – Best Eco-Tourism
- Cradle Mountain Lodge – Best Resort Accommodation/Lodge
Maria Island Walk and the Islington Hotel were winners in the inaugural Travel Awards in 2007 – for Best Eco-Tourism and Best Boutique Hotel respectively.
Winners are voted for by the public, so vote for your industry colleagues and help to boost the profile of Tasmanian tourism as a whole.
There’s also a great prize on offer for those who vote and enter the competition. See the AGT website.
NEW DATE FOR HOBART MARKET BRIEFING
Tourism Australia’s free market briefing originally planned for 3 April 2008 has been rescheduled for Tuesday 27 May at the Hobart Function and Conference Centre, Elizabeth Street Pier.
This briefing will deliver the latest intelligence on Australia’s top tourism markets, expectations for the next 12 months, Tourism Australia’s activities for 2008, analysis of issues and trends that affect international and domestic tourism as well as information to assist with planning for the Australian Tourism Exchange (ATE).
If you had previously registered for this event your registration will automatically be transferred over to the new date.
For more information on the Market Briefings and to register, visit www.tradeevents.australia.com.
TASMANIAN TOURISM CONFERENCE
Want to learn about how your business can remain financially and environmentally sustainable into the future?
Interested in how we can build a sustainable future for Tasmania’s tourism industry?
These are some of the important issues to be tackled at the 2008 Tasmanian Tourism Conference in Launceston on Tuesday 15 July 2008.
Hosted by the Tourism Industry Council of Tasmania (TICT), the conference is themed “Tourism: A Sustainable Future” and will cover both environmental and financial sustainability in the current climate.
Registrations are now open and the TICT is in the process of confirming some exciting speakers with more information available soon.
You’ll also have the opportunity to network with over 250 industry personnel.
Last year’s conference was a sell-out, so make sure you book early to avoid missing out on this year’s event.
For more information about the day’s events and to register your attendance please visit the TICT website: http://www.tict.com.au/cms/events/ and view the PDF.
Or contact the Tourism Industry Council directly on phone: (03) 6224 1930 or email: info@tict.com.au.
SPA & WELLNESS CONFERENCE
The Australasian Spa Association (ASpa) is hosting its annual conference and showcase event in Tasmania this July.
For local tourism operators the ASpa conference is an excellent opportunity to hear from experts in the spa, wellness and health community and network, as well as network with your peers in the industry
Themed “Explore the Elements” the presentations at the conference will cover the subjects of wellness, environmental and corporate social responsibility, strategic business, and marketing.In between the keynote presentations, there will be two breakout streams that aimed at enhancing your knowledge and strategic business skills.
WHEN? 25-28 July 2008
WHERE? Hotel Grand Chancellor, Davey Street, Hobart.
HOW TO REGISTER?
Download a registration form from the ASpa website.
For more information contact Giselle Grynbaum, General Manager Australasian Spa Association Ltd
Phone: (03) 9419 1180
Fax: (03) 9416 0115
Email: info@aspaassociation.com.au
2008 TASMANIAN OF THE YEAR – CALL FOR NOMINATIONS
Do you know someone in the tourism industry who is deserving of the prestigious Tasmanian of the Year award?
The Tasmania Committee Inc. is now seeking nominations for the 2008 Tasmanian of the Year.
The award honours and celebrates initiative, creativity and inspiration by an individual operating within Tasmania, in making a contribution to the confidence, optimism and wellbeing of the Tasmanian community.
Leading tourism industry figure Simon Currant was awarded the 2004 Tasmanian of the Year. Mr Currant was recognised for his significant contribution to the community, creating a positive atmosphere, generating employment, engendering confidence and raising the awareness of Tasmania.
If you know an industry colleague who deserves recognition, then submit a nomination form including a testimonial of no more than 100 words addressing the selection criteria.
The selection criteria are contained in the nomination form, which is available for downloading from the website www.lovethisplace.com.au or follow this link.
All nominations meeting the criteria will be considered by the selection panel.
Nominations must be submitted by close of business Friday 13 June 2008.
Any queries may be directed to Chris Guesdon, General Manager, Tasmania Love This Place.
PO Box 648, Sandy Bay 7006
Phone: (03) 6225 2678
Email: tascommittee@lovethisplace.com.au
TIGERTOUR UPDATE
Tourism Tasmania’s TigerTOUR database feeds information about tourism product directly into the consumer website discovertasmania.com.
Here’s a summary of recent additions to the TigerTOUR database. Tourism Tasmania’s Product Consultants can assist you updating your business details, email: TigerTOUR@tourism.tas.gov.au or phone: (03) 6230 8229.
New tourism product added to TigerTOUR
Accommodation:
- Cleburne, Hobart
Attraction:
- Tin Shed Pottery, Launceston
- T Spot, Ross
Tour:
- Heli-Adventures Tasmania, Launceston