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Tas Industry - Yield Management
How to make more money
(for
small to medium tourism operators)
This booklet series is based on the findings of a study designed
to help small to medium size tourism businesses to increase the
yield from their operations, enhancing the viability and long term
sustainability of their businesses.
It offers a self-help approach to improving returns on your tourism
business using a practical and proven business analysis process
- yield management.
Widely used in big business, yield management can also be applied
to small to medium operations like yours.
You don't have to have an accountancy degree - this book gives you
the tools you need.
The suggestions are based on a yield management study involving
Tasmanian tourism operators. Over two financial years, they followed
a common yield management approach to analyse their business, pinpoint
problems and implement improvements to increase their financial
return. The people involved in the study looked critically at a
range of business aspects including fixed costs, bank charges, breakfasts,
marketing effectiveness - issues faced by every tourism business.
Yield management has worked for them and it can work for you too.
More than ever, success in business relies on good information.
Spend a few hours studying the principles and objectives of yield
management - the knowledge an understanding you will gain about
your business will more than repay the time you invest.
The Final Reports, including an analysis of the success of the strategies
adopted by the study participants to increase yield, are now available:
- How to make more money from your accommodation business
- How to make more money from your attraction or tour business
Tourism Tasmania acknowledges this project and reports were made possible by principal sponsorship from the Department of Industry, Science and Tourism through the Office of National Tourism, Regional Tourism grants program.