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Research - Insights
Tasmanian Cellar Door Customer Survey 2007
Tourism
Tasmania and Tasmania’s new peak industry body, the Wine
Industry of Tasmania, together with the two wine route groups Wine
South Tasmania and the Tamar Valley Wine Route, recognised a
strategic need to collect data to assist in better understanding
cellar door/winery visitors in Tasmania.
The following pilot report is the product of this partnership research.
Tourism Tasmania’s strategic approach for the next three years, New Directions for Our Island, seeks to increase Tasmania’s share of the tourism market. In addition, both industry and government need to better understand changing market trends and their implications for industry development, product development and business sustainability.
The results of this pilot survey will assist in achieving these goals.
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