Tasmanian Cellar Door Customer Survey 2007
Tourism Tasmania and Tasmania’s new peak industry body, the Wine Industry of Tasmania, together with the two wine route groups Wine South Tasmania and the Tamar Valley Wine Route, recognised a strategic need to collect data to assist in better understanding cellar door/winery visitors in Tasmania.
The following pilot report is the product of this partnership research.
In addition, both industry and government need to better understand changing market trends and their implications for industry development, product development and business sustainability.
The results of this pilot survey will assist in achieving these goals.
Tasmanian Cellar Door Customer Survey 2007 [PDF 1.3MB]
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