Short Breaks Market Profile

The Short Breaks market (defined as 1-3 nights away, but essentially a short holiday of up to four or five days away) remains an important market for Tourism Tasmania, due to a number of factors:

• Changed travel patterns. The introduction of low cost airlines, and economic and social factors, mean that people are taking less domestic holidays, for shorter periods.
• Short Breaks is a growing market in terms of share of all domestic holidays.
• Short Break visitors are high yield visitors - they spend more per person, per night than other leisure visitors.
• Short Break visitors have a high propensity for repeat visitation - providing an opportunity to attract them to different regions of the State.

To provide a better understanding of this important market, we have prepared a detailed Short Breaks Market Profile. 

Short Breaks Market Profile [PDF 1MB]

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