Lighthouse Report No 2: Opportunities in the International Market 2007

This series of quartely reports provides up-to-date information on current trends in tourism.

This publication examines opportunities for growth in our overseas markets.

The international market currently represents about 14 per cent of our overall business. Tourism Tasmania believes that at the current rate of growth, the international visitor market could be accounting for as much as 20 per cent of all visitors to our State in just five years.

Put in context, more than five million international visitors came to Australia last financial year. Our share was around 157,000 people, or just three per cent. However, we actually grew our numbers by nine percent on the previous financial year.

Can you afford not to share in a piece of this growth? It’s time to ask yourself - ‘am I ready for this? If not, what do I need to do to get ready’?

Lighthouse Report Two: Opportunities in the International Market [PDF 220KB]

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