King Island Visitor Survey 2007

The 2007 King Island Survey, was coordinated by Tourism Tasmania and King IslandTourism Association (now King Island Tourism Inc.). (Previouls King Island TravelSurveys were carried out in 1996 and 1999.)

The project has three aims:

• The research must explore any differentiation or correlation between visitors’ expectations and the actual delivery of the quality and standard of tourism product on King Island.
• To capture demographic information of visitors to King Island.
• To capture information about the experiences visitors have while on King Island.

The purpose of this research is to improve Council and industry understanding of customers’ knowledge and experiences of King Island, which contributes to:

• Understanding the motivations, triggers and beliefs about holidays.
• Understanding the standard or level of quality that is expected by visitors in regard to accommodation and service within the KI tourism industry.
• Understanding the extent to which the actual standard of accommodation and service affect repeat visits to King Island.

King Island Visitor Survey 2007 [PDF 205KB]

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