International Marketing Support Operators Survey October 2008

In October 2008 'export ready' tourism operators, via an online survey, provided feedback on Tourism Tasmania’s current international marketing support as well as thoughts on how that could be enhanced. 

The respondents represented diverse business types and sizes, and the importance of the international market to those businesses varied. For approximately half of respondents international visitors represented 10 per cent or less of their customers, however, for 17 per cent of respondents over 50 per cent of their customers were international visitors.

International Marketing Support Operators Survey October 2008 [PDF 66KB]

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