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Research - Insights
Short Breaks Market Profile
The Short Breaks market (defined as 1-3 nights away, but essentially
a short holiday of up to four or five days away) remains an important
market for Tourism Tasmania, due to a number of factors:
- Changed travel patterns. The introduction of low cost airlines, and economic and social factors, mean that people are taking less domestic holidays, for shorter periods.
- Short Breaks is a growing market in terms of share of all domestic holidays.
- Short Break visitors are high yield visitors - they spend more per person, per night than other leisure visitors.
- Short Break visitors have a high propensity for repeat visitation - providing an opportunity to attract them to different regions of the State.
To provide a better understanding of this important market, we have prepared a detailed Short Breaks Market Profile.
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