Research - Title

The backpacker market is an important sector of the tourism industry, presenting many opportunities for investment and development.
The purpose of this Backpacker Visitor Profile is to acquaint the Tasmanian tourism industry with the potential of the backpacker market and describe backpackers’ interests, needs and preferred activities. To ensure the profile
is useful and timely, we have drawn on a wide variety of sources and used year-end figures for a year-by-year comparison. The profile combines quantitative and qualitative data compiled by Tourism Tasmania with social demographic and individual psychographic information to describe as comprehensively as possible backpacker characteristics relevant to the Tasmanian tourism industry.

Three key perspectives are presented:

• Firstly, we provide an Australian perspective on the international backpacker market, using data from the International Visitor Survey 2006 (IVS), which is conducted by Tourism Research Australia.
• Secondly, we briefly provide a Tasmanian perspective on the national market, using data from National Visitor Survey 2006 (NVS), and Niche Market Snapshot reports on Backpackers in Australia 2003, 2004 and 2006, prepared by Tourism Research Australia.
• Finally, we focus on the local market, using data derived from Tourism Tasmania’s Tasmanian Visitor Survey 2006 (TVS).