Yield Management

These two booklets are based on the findings of a study designed to help small to medium size tourism businesses increase the yield from their operations and improve the viability and long term sustainability of their businesses.

It offers a self-help approach to improving returns on a tourism business using a practical and proven business analysis process - yield management.

Widely used in big business, yield management can also be applied to small to medium operations.

You don't have to have an accountancy degree - this book gives you the tools you need.

The suggestions are based on a yield management study involving Tasmanian tourism operators. Operators followed a common yield management approach over two financial years to analyse their business, pinpoint problems and implement improvements to increase their financial return.

The study looked at a range of business aspects including fixed costs, bank charges, breakfasts, marketing effectiveness - issues faced by every tourism business.

The booklet explains the simple principles of yield management and describes the techniques and strategies that can be used to increase profitability.

The Final Reports, including an analysis of the success of the strategies adopted by the study participants to increase yield, are available below.

Tourism Tasmania acknowledges this project and reports were made possible by principal sponsorship from the Australian Department of Industry, Science and Tourism through the Office of National Tourism, Regional Tourism grants program.

How to Make More Money from your Accomodation Business [PDF 260KB]

How to make more money from your attraction or tour business [PDF 202KB]

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