Tourism 21 - Strategic Plan for Industry

Tourism 21 is a strategic business plan to improve the performance, competitiveness and structural efficiency of Tasmania's tourism industry.

Tourism Tasmania and the Tourism Industry Council Tasmania (TICT ) prepared this three-year plan as part of the ongoing review of the successful Tourism 21 strategic plan that has guided industry development since 1997.

Tourism Tasmania and the industry will work together to promote and enhance our precious natural and historic heritage.

This plan sets out how we will maximise our pportunities and meet the challenges ahead.

Tourism 21 [PDF 2.2MB]

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