New Directions For Our Island: Three-year Business Strategy

New Directions is our blueprint for the period 2006-2009, providing Tourism Tasmania with its agenda for change.

This vision and strategic direction for Tourism Tasmania was shared with the tourism industry in late November 2006 and pledges our commitment to being a more focused, more strategic and more innovative organisation.

It identifies how we will work with industry to jointly deliver marketing and development programs to drive benefits for Tasmania from domestic and international tourism.

New Directions for Our Island [PDF 1.12MB]

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