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Organisation - Intent
Corporate Intent
Tourism is of vital importance to the Tasmanian economy – directly
contributing $900 million to Gross State Product (GSP) and supporting
approximately 22,900 jobs in Tasmania.
While we have experienced a period of strong growth, the immediate present and the foreseeable future will be challenging.
More than ever, leisure travel competes on new ground – ground defined by changes to consumer behaviours (and associated spending patterns), travel industry and infrastructure change and global sociographic and demographic trends. Closer to home, we also face specific strategic challenges that we cannot address by looking behind us.
Our intent for July 2006 – June 2009 as outlined in our Corporate Plan has been shaped by our recognition of the changed world for tourism (and Tasmania) and the need for us, as an organisation, to continue to change ourselves to meet the challenges of this new world.
