Tourism Tasmania Adopts Online Booking Technology

16 April 2009

Visitors to Tourism Tasmania's consumer website www.discovertasmania.com are now able to search the availability and rates of all bookable Tasmanian tourism products that have selected discovertasmania.com as a distributor. They can then transact that booking instantly online in a few easy steps.

Individual product pages have also been redesigned to feature the search and booking functionality, and will present each available point of booking that is connected to the open booking exchange and selected discovertasmania.com as a distributor.

Consumers will also benefit from improvements to the website's search tools that make it easier and quicker to find products and experiences and convert their interest into a booking.

The introduction of a prominent online booking capability is part of Tourism Tasmania's broader Tas e-Connect digital distribution initiative. The initiative aims to grow the number of Tasmanian tourism products bookable online while also increasing the number of online distribution channels selling Tasmanian products.

The inclusion of the online booking technology reinforces the website's position as the leading source of motivational and informative content on Tasmania and enhances the reputation of the site as a key destination for booking Tasmanian holidays online.

If you’re interested in getting your tourism product bookable on www.discovertasmania.com then you may wish to attend a Tas e-Connect workshop in your region.

The workshops are part of a second series of Tourism Tasmania state-wide roadshows starting this week.

The full program and a downloadable discovertasmania.com prospectus is available on this website or by contacting the Tas e-Connect Help Desk on 1300 303 259 and email taseconnect@tourismtasmania.com.au.