
Hear from Tasmanian tourism operators who are connected to the open booking exchange:
Janette Bishop, Beachside Retreat West Inlet, Stanley
www.beachsideretreat.com
"My business has participated in a secure online booking system directly from our website for almost two years. At first I missed the personal contact, but actually I now prefer this system of doing business, and the best part is that money goes into our bank account up front.
"Although the bookings were slow to begin with, they have now increased to make up 65 per cent of my total business. Naturally, some guests will never use the internet for booking; they still require reassurance that this accommodation is right for them. Despite a few hiccups, the system has been very successful and I would not return to the previous method of requesting deposits. Because they have paid up front, guests realise that they will lose a substantial amount if they wish to cancel, so they rarely do.
"Another plus is that you have a captive audience – here and now. If a decision is put off until tomorrow, it most likely won’t be in your favour."
Lois Ireland, Elvstan Cottages, Flinders Island
www.visitflindersisland.com.au
"As a local tourism association Flinders Island Tourism has spent a great deal of time and money developing a great new website that is being designed to convert interest to action with a real-time booking capacity.
"We hope our website reflects the essence of Brand Flinders and is enticing to those thinking of holidaying here.
Together with Zone Marketing directing visitors to www.discovertasmania.com and on to the individual operators’ websites, no longer will people say “we couldn't find any information about Flinders Island”.
Ben Abey, General Manager, Hobart Mid City Hotel
www.hobartmidcity.com.au/
"The Internet has revolutionised the way that clients view and select many services – tourism and accommodation services included. We are now able to interact in real time with clients from all over the world and those clients have the same expectations from us as they do their local provider.
"Effective use of digital services is an absolute necessity for business to continue in this age."