The state’s tourism industry and its natural, cultural and built heritage is set to receive valuable global marketing exposure following the announcement that Tasmania had become Australia’s fifteenth and newest National Landscape.
The National Landscapes program is an initiative of Tourism Australia and Parks Australia to make it easier for visitors, and especially our international visitors, to more easily single out the best bits of Australia’s 9 000 plus national parks, reserves and protected areas.
Tasmania will now be promoted globally alongside Australia’s other National Landscapes including iconic international destinations like the Great Barrier Reef, Australia’s Red Centre, The Kimberley region, the Australian Alps, the West Tropics, Great Ocean Road, Blue Mountains and Ningaloo-Shark Bay.
As part of the National Landscapes program, Tasmania's Island Heritage will be promoted globally by Tourism Australia through various channels including to international consumers via the Australia’s National Landscapes website which is translated into 17 languages and to various international media and via global public relations activities.
For information on Tasmania and the National Landscapes Program see the Australian Government media release.
See also the National Landscapes website.