Mark Webber Challenge

10 March 2009

The Minister for Tourism, Michelle O’Byrne, today said the State Government was disappointed with the Mark Webber Challenge Team’s decision to not proceed with the 2009 event.

“Tasmania has been a strong supporter of this event since its inception, committing three-quarters of a million dollars to building the event over the past three years.

“Even when this event was only a dream - unknown, untried and untested - the State Government saw the potential benefits to Tasmania through the profile of Mark Webber and the passion of those involved in this event.

“The State Government, through Tourism Tasmania, had negotiated an increased level of involvement for the 2009 event and was committed to supporting the Challenge being held in Tasmania again this year.

“Undoubtedly, the Mark Webber Challenge has generated considerable media coverage and promotion of Tasmania, which is why the State Government was committed to continued support of the event.

Ms O’Byrne said the documentary of the 2008 Challenge would be aired nationally and in key international markets including the US, UK, Europe, New Zealand and Asia later this year, continuing the promotion of Tasmania overseas.

“Given Tasmania’s extensive involvement in building the Challenge’s brand and the relationships we have developed with organisers and sponsors, the State Government is hopeful that Tasmania would again be chosen as host State if the Challenge Team decide to pursue further events after 2009,” Ms O’Byrne said.

Further information: Rohan Wade (03) 6336 2443 or 0417 051 255