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Press Release
Adobe Adventure Photographers Capture Tasmania
13 April 2008
Seventeen world-renowned photographers have wrapped up their nine-day Tasmanian Adventure with an exhibition of the work they have produced while road-testing the latest version of Adobe’s Photoshop Lightroom software.
Speaking at the Henry Jones IXL Atrium this afternoon, the Minister for Economic Development and Tourism, Paula Wriedt, congratulated the photographers on their exceptional and inspirational photographic work.
“You have captured our Island in many ways: from spectacular wilderness landscapes to fascinating underwater images, portraits of cray-fishermen at work and high-art photography that challenges and inspires," Ms Wriedt said.
The 17 photographers, who work across a range of photographic genres, travelled from across the world to spend nine-days in Tasmania to road-test the global software giant’s newest version of its Photoshop Lightroom software.
“Each day they rose before dawn and travelled to the far corners of the region, accompanied by Tourism Tasmania guides, before returning to work on their images until the early hours of the morning using the software," Ms Wriedt said.
“I am not surprised that the entire Adventure team have been impressed by the helpfulness and friendliness of the Tasmanian locals they’ve met along the way.
“Today we have the opportunity to see Tasmania through their eyes.
“The work produced over the nine days and exhibited here today will be showcased in the software handbook, Photoshop Lightroom 2 Adventure, produced by Adventure organisers, O’Reilly Media.
“Millions more people around the world will also see the Tasmanian imagery via O’Reilly’s Adventure website and in a major feature on Tasmania planned for Adobe Magazine later this year," Ms Wriedt said.
Internationally renowned journalist Leo Laporte joined the photographers on their Tasmanian adventure, broadcasting his top-rating radio show ‘The Tech Guy’ live from Tasmania into the USA last weekend.
"This is yet another positive outcome of Tasmania’s involvement at G’Day USA earlier this year, and an example of how Tourism Tasmania is working creatively to promote Tasmania as a world-class destination," Ms Wriedt said.
The exhibition included an informal auction of selected images from the Tasmanian Adventure and Adobe Photoshop software with all proceeds donated to the Save the Tasmanian Devil Appeal.