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Press Release
Donna Hay to Showcase Tassie Produce
12 April 2008
Tourism Tasmania has joined forces with renowned chef and successful publisher Donna Hay to promote some of the State’s finest produce at a Tasmanian Showcase event in Sydney this weekend.
The Minister for Economic Development and Tourism, Paula Wriedt, said a number of Tasmanian producers were in Sydney for the Tasmanian Showcase weekend.
This Showcase event was part of a joint marketing promotion initiated by Tourism Tasmania’s new Partnerships and Event Marketing Unit, with Donna Hay Magazine and Domayne homewares stores.
“This is an ideal opportunity for Tasmanian producers to connect with the highly respected Donna Hay brand as well as providing them the chance to talk directly with consumers,” Ms Wriedt said.
A number of stalls will present Tasmanian gourmet produce during the 2-day showcase promotion.
They include Anvers Confectionary, Blue Hills Honey, Huon Aquaculture, Webster Fresh Walnuts and the Tasmanian Gourmet Sauce Company.
Basket Cases Gourmet Gifts will also showcase a variety of Tasmanian products including Grandvewe cheese and pinot paste, Cripps shortbread, Island Olive Grove, Tasmanian Gourmet Kitchen relishes and chutney, Naturally Nichols and Hill Farm Dijon mustard, and Tasmanian wasabi, jams, marmalades and relishes.
“Over the weekend, Donna Hay will give cooking demonstrations of recipes featuring the Tasmanian produce in the Domayne Alexandria store in Sydney,” Ms Wriedt said.
Donna Hay Magazine’s food editor Justine Poole will be demonstrating the same recipes in the Domayne Auburn store over the same weekend.
“Tasmania will be on display throughout both Domayne stores, with Discover Tasmania signage, trade tables and a promotional DVD showcasing key Tasmanian experiences and our pristine environment.
“Discover Tasmania show bags will also be handed out over the weekend, containing product samples, a Tasmania holiday planner, and the April/May edition of Donna Hay Magazine,” Ms Wriedt said.
To further capitalise on the promotion, the June/July edition of Donna Hay Magazine will include a feature article on Tasmania.
“The Donna Hay crew were in the State earlier this year to shoot the 10-page feature, which is set on Bruny Island and showcases only Tasmanian produce.
"Their visit was supported by Tourism Tasmania’s Visiting Journalist Program.
“With a circulation of more than 100,000 and an estimated readership of around 320,000 worldwide, the Donna Hay Magazine feature will keep Tasmania produce and the destination top of mind with Donna Hay readers,” Ms Wriedt said.
The winter edition of Donna Hay Magazine featuring Tasmania goes on sale on 4 June 2008.