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Press Release
Software Giant Adobe Brings World's Best Photographers to Tasmania
3 April 2008
Seventeen of the world’s best photographers are in Tasmania as part of a nine-day road test of the latest software package from Adobe Systems.
Welcoming the photographers and Adobe crew to the State, the Minister for Economic Development and Tourism, Paula Wriedt, said the Adobe Photoshop Lightroom Adventure was a fabulous initiative and presented Tasmania with enormous promotional opportunities.
“Tasmania was chosen as the destination for the second Adobe Photoshop Lightroom Adventure by organisers who were struck by our State’s breathtaking scenery, quality of light and ‘edge of the world’ appeal,” Ms Wriedt said.
“The Adventure was secured for Tasmania as a result of meetings held between the Tasmanian delegation and Adobe executives during G’DAY USA 2008.”
The first Adobe Photoshop Lightroom Adventure was held in Iceland in 2006 to trial the pilot version of the software package, which is aimed at professional photographers.
“Handpicked by the Adventure organisers, the photographers are the best in their fields, specialising in everything from wilderness to weddings, agricultural to portraiture and fashion photography.
“The Adobe Photoshop Lightroom Adventure is another example of how Tasmania is working creatively and innovatively to promote the State as a world-class destination,” Ms Wriedt said.
From tomorrow until April 13, the 17 photographers will explore and photograph the State, returning each evening to bases in Bicheno, Cradle Mountain and Hobart to edit their work using the digital image manipulation software.
The showcase of the nine-day’s work will be a glossy handbook, Photoshop Lightroom 2 Adventure, published by respected digital media company and Adventure organisers, O’Reilly Media.
“The promotional opportunities for the State extend well beyond the software handbook as millions of people are expected to visit O’Reilly’s Adventure website," Ms Wriedt said.
A major feature on the Tasmanian Lightroom Adventure is planned for Adobe Magazine.
As part of this promotion internationally renowned journalist Leo Laporte will host his top-rating US radio show ‘The Tech Guy’ live from Tasmania on April 5 and 6.
“The international credentials of these photographers mean their Tasmanian work will continue to appear in a wide range of outlets and publications, taking the destination of Tasmania to the world,” Ms Wriedt said.