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Press Release
Tasmania Benefits from Tourism Futurist
2 April 2008
Two of the most important global trends likely to impact on Tasmanian tourism are being addressed this week by an international expert.
The Minister for Economic Development and Tourism, Paula Wriedt, said Canadian strategist and futurist, Anna Pollock, is in the State at the invitation of Tourism Tasmania.
“Tasmania as a tourism destination is learning how to better understand and cope with the many and varied change forces transforming our economy and society,” Ms Wriedt said.
“Ms Pollock is President of DestiCorp, an international tourism consultancy and founder of The Icarus Foundation, a Canadian-based not-for-profit organisation designed to help tourism face the climate change challenge.
“Ms Pollock has consulted with the international tourism industry for more than 30 years.”
Ms Wriedt said during her visit, Anna Pollock would focus on two specific areas, the impact of information technologies on destination marketing and the impact of climate change on tourism sustainability.
“Ms Pollack has earned a reputation as a highly-informative, inspirational speaker who thinks differently and encourages her audiences to do the same,” Ms Wriedt said.
Ms Pollock has already delivered a public lecture on e-marketing trends, and today she is delivering a presentation to a climate change workshop that Tourism Tasmania is holding with industry partners.
“Rising energy costs, brand impact, and changing consumer preferences and influences are some of the key issues and risks she will cover.
“With Ms Pollock’s input, Tourism Tasmania hopes to start defining the steps needed to develop the Tasmanian tourism industry’s collaborative, strategic response to the climate change challenge,” Ms Wriedt said.
Note: The workshop is being held at Meadowbank Estate, and Ms Pollock will be available to speak to media in the lunchbreak between 1pm and 1.30pm.