Zone Marketing - Holiday Planners

Tourism Tasmania, in conjunction with Tasmania’s five Zone Marketing Groups, has released the first holiday planners based on the new zones.

The planners are motivational collateral that provide consumers with information on the unique attractions of each zone and include accommodation and other travel information.

The holiday planners are the result of a new collaborative approach to the marketing of Tasmania.

This collaboration between Tourism Tasmania and the Zone Marketing Groups enables a greater targeting of financial resources as well as a better, more effective approach to the marketing of the state’s diverse experiences.

The holiday planners are available off the home page of Tourism Tasmania’s consumer website at www.discovertasmania.com