Tourism Tasmania uses digital marketing to promote Tasmania's tourism products and destinations.
Our Discover Tasmania website (www.discovertasmania.com.au) is our main travel website for visitors interested in finding out more about travel to Tasmania.
Tourism Tasmania also publish the Tasmanian Experiences website, where past and future travellers to Tasmania can share their experiences.
The products listed on the Discover Tasmania website are automatically drawn from Tourism Tasmania's TigerTOUR database.
The Discover Tasmania website is Tasmania's leading travel and tourism website. It offers consumers everything they need to plan their complete Tasmanian holiday experience. They can search across experiences and check the availability and price of Tasmanian accommodation, tours and activities online, and link through to an operator's website where in many cases they can book and pay online in real time with ease and confidence.
You can have your product listed for free on our Discover Tasmania website simply by registering your business details on the TigerTOUR database.
The TigerTOUR database feeds the search mechanism on the Discover Tasmania website so when you register on TigerTOUR your product is automatically included on www.discovertasmania.com.au
For further information phone 6230 8235 or email TigerTOUR@tourism.tas.gov.au
Tourism Tasmania publishes the Tasmanian Experiences website.
The Tasmanian Experiences website is linked directly from the homepage of the Discover Tasmania website and is generated primarily by travellers with a love and preference for holidaying in Tasmania and who regularly chat on social networking channels such as Twitter and Facebook. The website also features posts by celebrities and well-known international travel writers.
Tourism Tasmania is driving consumer traffic to the Tasmanian Experience pages through social networking channels, such as Facebook and Twitter, and a range of marketing activities including public relations, search engine optimisation and Tourism Tasmania's major marketing campaigns.
Operators can also purchase advertising in the Latest offers section of the Tasmanian Experiences website.
See the Tasmanian Experiences website
The TigerTOUR database contains extensive information on Tasmanian accommodation providers, tours and attractions and is an excellent and free way of advertising as operators included in the database automatically receive a free listing on www.discovertasmania.com website and other local and national websites.
They are also included in publications such as Travelways, a free bimonthly Tasmanian travel guide.
In addition, TigerTOUR also supplies information to Tasmanian Visitor Information Network centres for their advertising and brochure rack mail outs.
The information on the TigerTOUR database is electronically accessible to operators, wholesalers, retailers and distributors for use on their websites and booking systems.
All Tasmanian tourism products included in the TigerTOUR database are also uploaded to the Australian Tourism Data Warehouse (ATDW) database daily.
Although entry in the database is free, it's important to advise us of any changes, including costs, to ensure information displayed is current.
To be included contact the TigerTOUR team at Tourism Tasmania on 03 6230 8229 or email: email@example.com
The Australian Tourism Data Warehouse (ATDW) is a national online database of information on Australian tourism products and experiences. All Tasmanian tourism products included in the TigerTOUR database are uploaded to the ATDW daily.
The ATDW database is used by major travel distributors such as Yahoo, Google and About Australia. It has 75 licensed distributors, 45 of which have websites publishing ATDW data with the remainder in various stages of development capable of including the ATDW data.
Licensed distributor websites draw on the Australian Tourism Data Warehouse to display tourism products and destinations to their consumers. It is important to note that not all distributors display every category type stored in the ATDW. This is at the discretion of the individual distributor, depending on the audience of their website.
Current distributors of ATDW content include:
For more information see Australian Tourism Data Warehouse
To learn more about online marketing and how you can get online, see on this website the Tourism e -Kit.