National Marketing

Tourism Tasmania engages in regular domestic marketing activity in the major markets of Melbourne, Sydney, regional Victoria and New South Wales, and to a lesser extent, Adelaide and south-east Queensland.

Campaigns use daily newspapers, the Fairfax publication Good Weekend, Sydney and Melbourne Magazines, digital marketing and a range of public affairs activities to promote Tasmania and Tasmanian tourism product.

Tourism Tasmania also works closely with its distribution partners to further  the exposure of Tasmania's  tourism products. Partners include airlines, wholesalers, retailers and online distributors.

New Brand Positioning

Tourism Tasmania recently launched a new tourism brand  to promote Tasmania as a holiday destination.

Creative pieces showcase Tasmania’s iconic, world-class experiences and destinations and the fact that Australians do not need to travel around the world to get to them. Quite simply, Tasmania is ‘a world apart, not a world away’.

The new tourism brand is the result of extensive consumer research and industry consultation and is the start of a long-term communications strategy that will see Tasmania’s tourism industry through the next three years.

See Marketing Activity

See also Zone Marketing Strategy