Tourism e-kit

Online Marketing and Distribution for Tourism Operators

The online tourism education e-kit is an initiative of the National Online Strategy Committee and is funded by all Australian State and Territory tourism offices.

The online marketing e-kit covers everything from the basics of developing a good website to advanced topics like search engine marketing and online product distribution.

You’ll also:

  • Get step-by-step lessons on e-marketing
  • Find out what resources are available to you
  • Gain a great understanding of the Australiann Tourism Data Warehouse

The e-kit can be downloaded free of charge below.

You can download each tutorial individually or download the entire e-kit as a single file.

Hardcopies

Hardcopies of the Tourism E-kit can be purchased online from the TAFE South Australia website

Cost:

  • Black & white: $33.20
  • Full colour: $80.50
 
Module Tutorial no. Reading time Download

Complete Tourism e-kit

This download contains all the tutorials detailed below in one document
11 Hours PDF 3.47MB
Module Tutorial no. Reading time Download

THE BASICS

What benefit is the internet and how can I use it to my advantage


Internet: Planning my success

Find out how travellers book online and what to do to be successful online 		1 15 mins PDF 121KB

Initial Assessment of my website

A short questionnaire that shows you the health of your website 		2 15 mins PDF 106KB

Web Strategy; assessment and components

This fact sheet will help you assess your e-readiness level 		3 25 mins PDF 230KB

Web strategy; cost and timings

How much does it cost to have a successful online strategy 		4 25 mins PDF 92KB

Finding a good web professional

There are many out there but who are the good ones? 		5 25 mins PDF 222KB

Planning for a new website

Essential steps when planning a new website or re-designing 		6 5 mins PDF 90KB

Email best practices

What is email etiquette? 		7 10 mins PDF 158KB
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WEBSITES

Find out some simple steps to making a great website


Registering a domain name 101

Where to go and comparisons 		8 15 mins PDF 76KB

Domain name: advanced

Re-directing pages and more 		9 10 mins PDF 60KB

Organising hosting for my site

Who will mind your website in cyberspace? 		10 20 mins PDF 100KB

The Internet, web 2.0 and the tourism industry

Learn what Web 2.0 means and the key considerations for your website 		11 20 mins PDF 106KB

Target market 101

Put yourself in a traveller's shoes 		12 25 mins PDF 218KB

Website 101: visual design and content

Essentials for a great looking website 		13 15 mins PDF 130KB

Videos for your website

Create an effective short video for your website 		13a 40 mins PDF 230KB

Website 101: usability and technology

Essentials for an easy to use website 		14 15 mins PDF 81KB

What is a content management system?

The fundamentals of a good CMS and how it saves you time 		15 10 mins PDF 65KB

Images 101

Basics of creating and using images 		16 15 mins PDF 175KB

Images: going online

Includes and legalities and tips around using images online 		17 25 mins PDF 164KB

Security and backups

Don't lose your online materials 		18 15 mins PDF 108KB
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SEARCH ENGINE OPTIMISATION

It's no good having a great website that no one can find. Discover the keys to being found on search engines


Search engines 101

How search engines work 		19 10 mins PDF 66KB

Critical components of optimising a website

Successfully optimise your website 		20 25 mins PDF 166KB

Keywords

How key are keywords and how to use them for your website 		21 20 mins PDF 94KB

Understanding inbound links to my site

Types of inbound links and what influences their value 		22 20 mins PDF 76KB

Sourcing inbound links

Looking for links to your website and how to find them 		23 20 mins PDF 134KB
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E-MARKETING

This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors


Bringing people to my site with e-marketing

Once your site is optimised it's time to bring people to your site 		24 15 mins PDF 69KB

Converting a Prospect

Convert a guest to your website into a sales prospect 		24a 10 mins PDF 97KB

Email marketing

The steps and protocols around email marketing 		25 15 mins PDF 212KB

Pay per click 101

Search engine marketing and how is it cost-effective 		26 10 mins PDF 224KB

Setting up a PPC campaign with Google AdWords

Gives you knowledge required to set up a PPC campaign 		27 25 mins PDF 347KB

Social media for tourism

What networks should you join and why 		28 15 mins PDF 417KB

Customer reviews and TripAdvisor

The critical steps understanding reviews 		29 15 mins PDF 136KB

Blogging

How to embrace blogging for your business 		30 25 mins PDF 228KB

Australian Tourism Data Warehouse

Taking advantage of the government's online marketing tool 		31 15 mins PDF 258KB

Tourism Exchange Australia

Selling your inventory online through TXA 		32 15 mins PDF 333KB

Google Tools

Reviews different Google tools and how to use them 		33 25 mins PDF 446KB
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ONLINE BOOKING

Covers the basics of online bookings and how to sell your product online  		     

Online booking systems 101

What are they? 		34 25 mins PDF 231KB

Online booking systems: advanced

Using booking systems and which ones to use 		35 20 mins PDF 300KB
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ANALYSIS AND STATISTICS

Gain valuable insight into who is visiting your website and when 		     

Tracking and reporting

Finding out what traffic you are getting to your website 		36 10 mins PDF 265KB

Google Analytics

Gaining perspective through Google statistics tool 		37 20 mins PDF 256KB
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Distribution

Find out what online distributions are and the many channels that are available to you 		     

Online Distribution 101

Gaining perspective through Google statistics tool 		38 40 mins PDF 238KB

Online Distribution Advanced

Compare online distribution channels and work out what is best for your business 		39 20 mins PDF 156KB
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GLOSSARY

Terminology and acronyms

PDF 179KB

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