Events Partnerships

Tourism Tasmania promotes events that have the capacity to increase visits to Tasmania and that promote Tasmania as a culturally vibrant destination.

Developing partnerships with events organisers is critical to this process.

Tourism Tasmania works with events partners to create shared marketing strategies and activities including promotional campaigns, shared databases, introductions to third party partners, consumer competitions and product packaging.

By sharing resources and networks with event partners, Tourism Tasmania can achieve greater value for money in growing visitation to the state. Working with events partners also enables Tourism Tasmania to more effectively target marketing campaigns to specific markets and sectors.

Tourism Tasmania identifies events appropriate for partnering through four grants rounds:

• National & Special Interest Event Grant Program encourages clubs and associations to conduct their next national event, championship or gathering in Tasmania.
• Touring Event Grant Program promotes Tasmania as the ultimate touring destination and seeks to encourage car and motorcycle clubs, cycling touring groups, recreational walking groups and other touring events to hold their next event in Tasmania
• Your Club Our Island is aimed at attracting clubs or networks to stage their events in Tasmania between 1 May and 30 September each year
• Regional Event Assistance Program (REAP) aims to build the sustainability of regional festivals and events with grants ranging between $1,000 - $2,000, with a maximum of $5,000.

Tourism Tasmania also receives applications from event organisers such as festivals managers, touring groups and entertainment producers through the Tourism Event and Partnership Assessment Group (TEPAG).

In addition, Tourism Tasmania partners with events presenters identified by the broader Tasmanian Government.

For a full listing of events in Tasmania see discovertasmania.com

For details on events grants see the Events Tasmania website

Further information

For further information on Tasmanian Events and Event Marketing contact

Magdalena Grubski
Tourism Tasmania – Coordinator – Event Marketing
03 6230 8225
Magdalena.Grubski@tourism.tas.gov.au