People looking at tree trunk in workshopDelivering Visitor Experiences

Welcome to a new way of looking at your tourism business, or the work you do as a guide or service provider.

In a highly competitive industry, the quality of the visitor experience is the key to success. It’s what sets businesses, tourism products and regions apart – and it’s what delivers the brand promise for you and the Tasmanian tourism industry.

The following webpages offer information on how to provide a rewarding experience that will last in the minds of your visitors long after they leave.

It’s smart to invest in quality visitor experiences because that’s what travellers are increasingly wanting - and they're willing to pay for it. Tourism Tasmania research shows that it’s not enough to have great natural wilderness areas, for example. Our visitors are more interested in the experiences that are overlaid on it.

We’re all in the business of developing and delivering experiences – from businesses to local government, regional tourism to local tourism associations.

Whether you’re a guide, bus driver, receptionist, waiter or housekeeper, you’re central to the quality of the visitor experience. Every interaction is an opportunity to add value – to help create memories and impressions that last long after your guests have gone home.

In these webpages you’ll find information on:

  • Getting started in the interpretive role
  • Building the visitor experience
  • Using the Tasmanian brand
  • Skill development with case studies
  • Interviews with operators who explain how they did it.

These webpages are for already established operators who want to add value to the visitor experience. New operators should see our Start Point website to ensure they comply with all the legislative requirements for a new tourism business before building their visitor experience.

For more on changing consumer behaviour see an Assessment of the Australian Domestic Tourism Market on the Tourism Australia website.

See Research: Lighthouse Report One

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