Our Structure

Tourism Tasmania carries out its integrated activities through the following business units.

Marketing

Tourism Tasmania aims to ensure the visitor experience delivers the brand promise and meets consumer expectations. The priority is to maximise all elements of the marketing mix to stimulate consumer interest and awareness of Tasmania, build brand appeal and drive conversion. The focus is on the intrastate, interstate and international markets.

The Marketing Unit consists of:

• Media and Public Relations
  
• Digital and Distribution
• Sector and Niche Marketing
• Marketing Operations

Contact

Kathryn McCann
Director Marketing
+61 (3) 6230 8152

Industry Support

The Industry Support Unit is responsible for assisting with regional tourism structural reform and supporting the development of experiential tourism products and services that will help build our competitive advantage, attract visitors to the state, and exceed visitor expectations.

Industry support consists of:

• Regional Tourism
• Product Support

Contact

Sophie Muller
Director Industry Support
03 6230 8273
sophie.muller@tourism.tas.gov.au

Operations and Planning

The Operations and Planning Unit is responsible for the internal operations and governance of Tourism Tasmania as well as research services and Tourism Tasmania's corporate, industry and media communications.

Operations and Planning consists of:

• Business Services
• Corporate and Media Relations
• Research

Contact

Adam Sproule
Director (acting) Operations and Planning
0362308140
adam.sproule@tourism.tas.gov.au

See also Organisation Chart [PDF 25KB]