You are here: Home » About Us » Our Services

Our Services

Starting and running a tourism business
Develop your business skills and product
Tell the world about your product
Grants and funding
Improve your industry knowledge
News and announcements

Tourism Tasmania offers a range of programs and services to the Tasmanian tourism industry as well as provides support and funding to tourism associations and groups.

Contact details for all Tourism Tasmania's services and programs can be found on our Contact Us page.

Starting and running a tourism business

Startpoint

Startpoint provides potential, existing and new tourism operators with information on starting and running a tourism business.

Direct Assistance - Industry Development

Tourism Tasmania's Coordinators of Industry Development (CIDs) work with operators, regional and local tourism associations and local government on destination and product development.

Tasmanian Tourism Investment Guide

The Investment Guide is for investors who are thinking of developing a tourism product or experience in Tasmania that involves building or construction but who may not have experience in this type of infrastructure investment.

Accreditation

Accreditation for Tasmanian tourism businesses is managed by the Tourism Industry Council of Tasmania (TICT). For more on accreditation see the TICT website.

More information on business development

The Department of Economic Development, Tourism and the Arts has further useful information on setting up a business in Tasmania.

Department of Economic Development, Tourism and the Arts

Develop your skills and product

Developing your visitor's experiences

Tourism Tasmania offers tutorials and advice on how to provide a rewarding experience for your visitors � one that will last in their minds long after they leave.

Developing skills in online marketing - Digital Coach

Tourism Tasmania's Digital Coach Program offers the assistance of online experts who can help you understand the opportunities offered through online marketing. This free coaching service is available to all sectors of the industry.

Event development

The Event Development Program helps organisations and individuals develop new skills, new ideas and new approaches to existing events. The six month training program is suitable for commercial event producers, local councils or volunteer groups and consists of workshops, forums and webinars. We also provide advice on risk management, marketing, planning, communications, governance, business planning, creative expansion, product development and many other aspects unique to event management.

Business development workshops and training

Tourism Tasmania offers a range of learning and development opportunities for new and existing operators including industry workshops and briefings as well as more structured activities.

Business Development Workshops Calendar

Tell the world about your product

Discover Tasmania website

Tourism Tasmania's travel website, www.discovertasmania.com.au is a highly effective marketing and distribution channel, free to all Tasmanian tourism businesses. As Tasmania's leading travel and tourism website, it offers consumers everything they need to plan their complete Tasmanian holiday experience. To have your product included on the Discover Tasmania website and other market-leading travel websites you need to add your details to our TigerTOUR database.

TigerTOUR free database listing

The TigerTOUR database is an excellent, highly effective and free way of gaining exposure for your business. The database contains extensive information on Tasmanian accommodation providers, tours, attractions and events.

More about online marketing

Buy Advertising on Discover Tasmania

In addition to the free TigerTOUR listing, Tourism businesses can buy advertising to increase their exposure on www.discovertasmania.com. Tourism Tasmania can help you determine the size, placement, timing and style of additional advertising based on your individual business needs. For more information on digital advertising, rates and rebates for accredited operators, contact Digital Marketing on 6230 8235 or email TigerTOUR@tourismtasmania.com.au

Marketing and advertising campaigns

Tourism Tasmania offers targeted marketing opportunities throughout the year in our local, national and international markets through our marketing campaigns and other marketing activities. We also partner with wholesalers, retail agencies, online travel providers and airlines to reach as many potential visitors as possible. We'll keep you informed of opportunities as they become available through our website, newsletter and direct mail.

Visiting Journalist Program

Tourism Tasmania's Visiting Journalist Program (VJP) brings national and international media to Tasmania to experience our tourism products firsthand and in turn publish valuable editorial stories. Operators who host media through the program often see significant coverage for their product in high-quality publications and online that in turn drives an increase in business.

Zone marketing

Zone marketing is a cooperative marketing program that provides Tasmanian destinations with new growth opportunities and consumers with accessible holiday offers.

Team Tasmania � international marketing and sales opportunities

Tourism Tasmania's Team Tasmania program enables 'export ready' operators to work with Tourism Tasmania on a range of international marketing opportunities. The program offers participants international business development and access to the international travel trade.

Distribution partners

Tourism Tasmania works with distribution wholesalers and retailers to develop their knowledge and understanding of what's on offer in Tasmania and help them up-sell and extend people's visits. For more information see Distribution partners

Grants and Funding Support

Business grants

A range of grants are available to tourism businesses from the Federal and State Government and in some cases from local councils. Grants are available to help expand your business, for research and development and for innovation and exporting.

Events grants program

Grant funding is available to support events held in Tasmania that return significant economic, social and cultural benefits to the state. The Events Tasmania Grants Program includes National Championship Grants, Touring Grants, Special Event Grants and Your Club Our Island grants.

Improve your industry knowledge

Understanding and using research data

Tourism Tasmania undertakes a range of data gathering and analysis activities to help Tasmanian businesses make informed business decisions. Tourism Tasmania also publishes detailed information on consumer behaviour and market trends, the social impacts of tourism on Tasmanian communities and a range of market reports and links to data sources and other useful research websites.

News and announcements

Latest News

Subscribe to Tourism Talk, our free, fortnightly e-newsletter and get all the latest news on what's happening in our industry, upcoming market opportunities, information on workshops and seminars, the latest visitor statistics and lots more � all delivered straight to your inbox. We also send special email announcements to all businesses listed on our TigerTOUR database.

Subscibe to Tourism Talk

Visual library

Tourism Tasmania's visual library has an extensive supply of images for use in your marketing and promotion materials.

See the Tourism Tasmania Visual Library

To view files marked PDF you need Acrobat Reader version 6 or above, available as a free download.