Tourism Tasmania offers a range of programs and services to the Tasmanian tourism industry as well as provides support and funding to tourism associations and groups.
Tourism Tasmania conducts a range of targeted promotions and marketing activities throughout the year to promote Tasmania as a destination in our domestic and international markets as well as help connect potential customers with Tasmanian businesses. These activities focus on the best visitor prospects for Tasmania and ensures the organisation gets the best return on investment from its marketing effort and resources.
Tourism Tasmania invests millions of dollars every year on destination advertising and promotional activities throughout Australia. Promotions and marketing activities include a range of media such as print, digital, cinema and television advertisements, advertorials, trade shows, public relations, and media articles and programs. Tourism Tasmania also has a regular online presence through social media and its consumer website www.discovertasmania.com. See Marketing
Tourism Tasmania actively promotes Tasmania and it's tourism experiences in selected international markets through co-operative campaigns and promotions with international partners including airlines, tour operators, wholesalers, inbound tour operators, in-market trade partners and Tourism Australia. Tourism Tasmania also provides opportunities to educate international travel buyers and help them experience Tasmania and Tasmanian tourism experiences through sales calls, trade missions, workshops and familiarisations. See International marketing
Tourism Tasmania's Visiting Journalist Program brings media to Tasmania from targeted national and international markets to personally experience what Tasmania offers and to publish positive editorial, blogs and media stories as a result of their experience. See Visiting Journalist Program
Regional cooperative marketing is an important part of Tourism Tasmania's goal of providing local communities, tourism operators and regional destinations with opportunities to promote their region and provide local holiday offers.Tourism Tasmania works closely with each regional tourism organisation to encourage greater tourism industry engagement and participation in their region in the areas of strategy, marketing, visitor information and industry development. See Regional Tourism Initiative
An important part of having a successful tourism business is the ability for customers to easily connect with the business and buy what is being offered. Tourism Tasmania works with travel wholesalers and retailers to improve their knowledge and understanding of what Tasmania has to offer. Tourism Tasmania also undertakes an extensive program of activities to inform and help wholesalers and retailers up-sell and extend people's visits. See Distribution.
Tourism Tasmania's visual library contains a range of photographic images that tourism businesses can use for their own marketing and promotion. See more on the Visual Library
How can you make informed business decisions if you don't have the latest information on our visitors or what's happening with tourism in your area, region or elsewhere in Tasmania? Tourism Tasmania helps tourism businesses and those with an interest in tourism stay up-to-date with what's happening in Tasmanian tourism.
Tourism Tasmania collects and analyses research on tourism and in particular on visitors to Tasmania and our visitor markets. Tourism Tasmania publishes the Tasmanian Visitor Survey (TVS), a comprehensive survey of visitors to Tasmania. Tourism Tasmania also publishes information on consumer behaviour and market trends, cruise ship visitor statistics, social impacts of tourism on Tasmanian communities, and a range of other useful market reports relating to tourism. See Research and latest visitor statistics.
Tourism Talk, Tourism Tasmania's free, fortnightly newsletter, provides the latest news on what's happening in the industry, upcoming marketing opportunities, information on workshops and seminars, the latest visitor statistics and more. To subscribe, go to Tourism Talk.
Tourism Tasmania distributes special announcements to all businesses listed on the TigerTOUR database. These advisories contain information from Tourism Tasmania of interest to Tasmanian tourism businesses and include invitations to attend our major tourism events.
The tourism industry and the needs of visitors are always changing, so it's important to continue to acquire new business skills, techniques and knowledge to help make your business more appealing and profitable. Tourism Tasmania provides a range of online business resources to help existing tourism operators and those looking to start a new tourism business. See Business Resources.
In a highly competitive industry, the quality of the visitor experience is critical to success. Tourism Tasmania offers a series of online tutorials on how to provide a rewarding experience for your visitors. See Developing Visitor Experiences
These days, most customers are planning and booking their holiday online. Tourism Tasmania provides resources to help tourism operators make the most of the internet. This website contains links to online tutorials and training opportunities including the Tourism e-Kit, a collection of written and video tutorials that cover everything from the basics of developing a good website to search engine marketing and online product distribution. Find more on the Tourism e-Kit
Tourism Tasmania offers a range of business resources for new and existing operators through a range of online tutorials.
Startpoint provides potential, existing and new tourism operators with an online resource containing useful information for starting and running a tourism business. Find more at Startpoint
Grants and other funding programs are available for tourism businesses from the federal and state governments and in some cases from local councils.Grants and other assistance are available to tourism operators looking to expand their business, for research and development and for innovation and exporting. See more on grants and funding.