
Tourism Tasmania consists of three units: Marketing, Industry Support, and Operations and Planning.
Tourism Tasmania's management team comprises managers within these units.
See also Our Structure

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| Kathryn McCann Director Marketing | Tory Ross Manager Sector & Niche Marketing | Pam Von Stieglitz Manager Digital and Distribution | Ruth Dowty Manager Media and Public Relations | Megan Thompson Manager Marketing Operations (Acting) |
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| Sophie Muller Director Industry Support | Gill Parssey Manager Product Development | Aletta Macdonald Manager Regional Tourism |
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| Adam Sproule Director Operations & Planning (Acting) | Lois Ryan Manager Corporate and Media Relations | Christine Goward Coordinator Business Services (Acting) |